SERVICES&
PROJECTS
Born and raised in the heart of Silicon Valley, I have spent over a decade navigating the intersection of technology, operations, and community impact. My approach is rooted in the "Silicon Valley mindset": a relentless focus on scalability, efficiency, and the seamless integration of digital tools to solve complex organizational challenges.
I don't just implement tools; I architect ecosystems. Whether leading operations for environmental non-profits or consulting for growth-stage ventures, my goal is to build sustainable systems that empower teams and drive measurable growth. I bring a native understanding of this region’s unique business culture—blending high-level technical proactivity with a deep commitment to mission-driven leadership.
Services Include:
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Web Design, UI/UX
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Web Development, Programming
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Website/Store Maintenance
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Design & Development of Online/eCommerce Store
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Design & Development of Mobile Website
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SEO
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Web Analytics
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Marketing & Promoting
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Ad Setup & Email Marketing
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Graphic Design
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Brand Development
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Visual Content Creation
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Written Content & UX texts
I offer both hourly and flat-rate services to accommodate different project needs, budgets and availability. Ready to take the next step? Contact me at jacquelyn@popkoff.com to get started.
Let's elevate your business together!
Bridging the gap between technical infrastructure and human engagement.
I specialize in the end-to-end optimization of organizational workflows. From CRM architecture (Salesforce) to IT security compliance and SOP development, I ensure that the "back office" is a catalyst for growth, not a bottleneck.
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Key Competencies: Business Process Mapping, IT Infrastructure, Security & Compliance, Vendor Management.
Digital Product & UX Strategy
My approach to the web is focused on the user’s journey. I combine full-stack development knowledge with UI/UX principles to create digital touchpoints that are as intuitive as they are performant.
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Key Competencies: Full-Lifecycle Web Development, Responsive Design, Data Analytics (Google Analytics/R/SQL), eCommerce Optimization.
Strategic storytelling backed by data. I lead multi-channel marketing and engagement initiatives that convert "audiences" into "communities." I have a proven track record of increasing donor/member retention through targeted digital strategy and brand integrity.
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Key Competencies: Brand Architecture, Community Outreach, Content Strategy, Performance Marketing.
Big Tree Sound
Creative Production & Visual Identity
A specialized agency focusing on high-fidelity corporate photography and brand storytelling. Big Tree Sound serves as my laboratory for visual content innovation, helping organizations capture their identity through professional photography and interactive media solutions.
Opal Pony
Sustainable Textile Research & Education
An initiative dedicated to the intersection of traditional craft and sustainable systems. Opal Pony focuses on textile education and DIY upcycling, exploring how sustainable practices can be integrated into modern consumption habits.
